Our Mission is to be the best at our core business. We endeavor to understand the needs of our clients, keeping our customers secure in the knowledge that we fulfill, from concept to the supply, a personalized solution to our customer’s business’s needs.
Our Vision is to maintain our Companies position as the African destination for international, top quality, celebrity-beloved, fashionable Brands. Our vision is to remain the partner of choice, to our Personal Shopper network, better department stores, specialty stores and select local web retailers.
Each brand category is managed by a dedicated specialized team! We celebrate and analyze each brand’s strengths and identity and implement marketing strategies accordingly, allowing us to keep each brand approach unique and specific. Through tailor made solutions developed by our staff, we ensure our customer’s needs are met.
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SFI Africa is a distribution & marketing company delivering best-in-class, iconic international brands to Africa. Our brands owns their space within their product category and are related to compelling brand stories.
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